Promoting Creativity in Software Development

نویسندگان

  • Catherine E. Connelly
  • Darren Meister
چکیده

Creativity is widely hailed as one of the touchstones of knowledge workers and the knowledge economy. As Amabile (1997) explains, “creativity is the first step in innovation, which is the successful implementation of those novel, appropriate ideas. And innovation is absolutely vital for long-term corporate success ... no firm that continues to deliver the same products and services in the same way can survive” (p.40). Firms who depend on bringing innovative ideas to market depend on promoting creativity in their employees.

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تاریخ انتشار 2005